HRU

BCBS Prefix HRU

Highmark Blue Cross Blue Shield of Western New York

New York • Medicaid, POS, High-Deductible Health Plan (HDHP)

Billing essentials

Provider phone
(800) 547-3627
Electronic payer ID
SB430
Claims mailing address
P.O. Box 15013, Albany, NY 12212
Timely filing limit
90 daysCompare all plans
Prior authorization phone
(800) 547-3627

Coverage under prefix HRU

Medicaid

This prefix includes Medicaid managed care coverage. The BCBS plan administers Medicaid benefits on behalf of the state. Claims submission, prior authorization, and reimbursement rules may follow state Medicaid guidelines rather than the plan's standard commercial policies. Confirm the correct payer ID for Medicaid claims.

POS

This prefix is linked to a POS plan. Point of Service coverage gives members a choice at the time of service: use the HMO-style in-network benefit with a referral for lower costs, or access out-of-network providers at reduced coverage levels. The billing approach depends on which option the member chooses.

HDHP

This prefix is associated with a High-Deductible Health Plan. HDHP members pay more out-of-pocket before insurance coverage begins. These plans are commonly paired with HSA or HRA accounts. When billing, be aware that the member may have significant cost-sharing responsibility until their annual deductible is satisfied.

About Highmark Blue Cross Blue Shield of Western New York

Highmark Western and Northeastern New York Inc. providing commercial, Medicare and Medicaid plans in Western New York region.